Home Electric Cars Ather Energy’s Bajaj Chetak competitor to launch in 2021

Ather Energy’s Bajaj Chetak competitor to launch in 2021

Ather Energy’s Bajaj Chetak competitor to launch in 2021

Ather Energy began its journey in September 2018 to transform the method India commutes with the business launch of the Ather 340, and earlier this year the business began retailing the upgraded Ather 450 as it sole product. The business has honestly discussed plans to expand its model lineup in the past now is more singing about what comes next.

Ravneet Phokela, Chief Business Officer, Ather Energy, told MoneyControl.com:

There will be another line of scooters for combining the scooter market, and after that we carry on to motorbikes. We will certainly develop a motorbike. That is still couple of years away, might be three-to-four years. The brand-new line scooters will hit the market in about 12-18 months.

Phokela discussed the price and the positioning of the second Ather design and offered the existing demand and where the market for volume scooters lie, it was constantly going to be difficult for Ather to launch its 2nd vehicle in a greater price section (the Ather 450 is priced at INR 1.14 lakh on-road in Bengaluru) and reveal significant enhancement to the numbers.

The brand-new scooter will be one notch lower in rate than the Ather 450 but definitely not a Rs 50,000 product. It will be a high efficiency, well developed and connected item, having a variety of around 75 km to a full charge.

We expect the brand-new design to cost a shade under INR 1 lakh and include efficiency similar to the Bajaj Chetak. The Chetak employs a 4 kW motor that provides it a 95 km range (business claimed) and a leading speed of about 60 kmph, as compared to the 450 which utilizes a 5.4 kW motor which is good for a range of 75 km (business declared) and a leading speed of 80 kmph.

Also Read:  Mahindra hints at 2020 festive season launch for its electric Quadricycle

Ather’s very first motorbike, presently in the beginning phases of development, could be directly aimed at Ultraviolette and items to follow from Bajaj, KTM and even Royal Enfield.

Back to the scooter, it would be intriguing to watch how Ather has the ability to minimize the expense of its next vehicle and the functions that it would need to delete or downgrade (such as the rear disc brake and perhaps the 7-inch touchscreen) to meet a lower cost point and differentiate it from the flagship 450.

One method Ather plans to achieve cost parity is increasing production capability from about 40,000 units/annum to about 500,000 units/annum including the production of batteries by opening a brand-new facility that is three-hours drive from Bengaluru, in the future. It plans to install one charging station for each 2 km in the cities that it sells products in, and currently has one every 4 km in its house market of Bengaluru.