AvtoVAZ is known as a budget-friendly automaker with affordable pricing for all of its models – especially in its home market. However, the entire Lada range has seen a total of seven consecutive price increases in Russia during the past year, making them a tad more expensive.
The latest update on Lada’s price catalog occurred on December 1st, following another one in mid-October. The new prices are a further 2-5%, higher than before, with an increase of ₽28,000 ($379) for the Granta and XRay, ₽40,000 ($542) for the Vesta, ₽32,000 ($433) for the Largus, ₽16,000 ($217) for the Niva Legend, and ₽27,000 ($366) for the Niva Travel. This makes the current prices as follows:
- Lada Granta: from ₽587,900 ($7,966)
- Lada Vesta: from ₽835,900 ($11,318)
- Lada XRay: from ₽802,900 ($10,875)
- Lada Largus: from ₽812,900 ($11,010)
- Lada Niva Legend: from ₽675,900 ($9,152)
- Lada Niva Travel: from ₽858,900 ($11,630)
While those numbers don’t sound like much – especially for US standards – the total change in the cost of Ladas in Russia during 2021 has been quite substantial. Overall, from the beginning of the year, the markup is 20% for the Granta, 23% for the Vesta, 21% for the Xray, and 24% for the Largus.
According to Russian media, Sergei Chemezov, CEO of Rostec State Corporation said that AvtoVAZ increases the cost of its models by an average of 9-12% on a yearly basis which is in line with competitor brands. He claimed that the increase is connected to global inflationary processes like the substantial rise in the cost of steel, plastic, and electronics after the pandemic.
Despite becoming more expensive, Lada models are selling better than last year with 294,422 units in the first ten months of 2021, representing an 11.2% increase over the equivalent period in 2020.